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Monday, June 17, 2013

Tata Sumo

Tata Motors, one of the leading automobile manufacturers in India, planning to become a leading player in the entry-level utility vehicle segment, with the launch of its new Tata Sumo Gold has set an ambitous target of selling 5,000 units a month, according to a top official of the company.

Ashesh Dhar, Head, Utility Vehicles Product Group, Tata Motors, after the launch of the SUV, said: "The new Tata Sumo Gold is Rs 40,000 less than the existing model. what is more, the new vehicle is equipped with a new and indigenous CR4 engine, providing a lot more refinement and fuel efficiency. As part of strategy, we have reduced the price of the new vehicle by Rs 40,000 to capture the market share. The new Tata Sumo Gold's weight is also reduced to a major level. Thanks to our own CR4 engine, the new SUV delivers an excellent fuel efficiency of 14.3 kmpl and pick up at 85 bhp".

The official sais that Tata Motors had added new external as well as internal features of the new Tata Sumo Gold. 'We are aiming at becoming a major player in this segment with the introduction of Tata Sumo Gold. Currently, we sell about 3,000 units of Tata Sumo SUV a month and that is an excellent growth compared to the sales of 1,00 units a month, four months back. In a couple of month's time we are contemplating on selling 5,000 vehicles a month".

Dhar also said that the company was making only 3,000 units at Tata Motors' Pune plant and the capacity will be spruced up, once the demand for the SUVs picked up. Parried, whether the sales of its premium crossover Tata Aria had affected due to the popularity of Mahindra XUV 500, Dhar said on the contrary, the demand for Tata Aria was more. "Actually we were selling only 200 units of Tata Aria and that has, in fact, been increased to 500 units a month. 

As for the pricing of the vehicles, the Bharat Stage III (Euro-III) version of Tata Sumo Gold is priced at Rs 5,47,000 (Ex-Showroom, Chennai) and the top end variant will cost Rs 6,89,000. The BS-IV model of Tata Sumo Gold comes with a price tag of Rs 5,62,000 for the base model, while the top end costs Rs 7,03,000. For other automotive reports, 

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