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Thursday, June 5, 2008

AP set to become hottest Tourism place

Next time you are thinking about going on holiday, don’t ignore Andhra as a possible destination. Andhra Pradesh Tourism Development Corporation (APTDC) is all set to make AP the hottest tourist destination in the country. Compared to the award-winning, fancy promotional campaigns of State tourism boards like Kerala and Madhya Pradesh, Andhra Pradesh was not so aggressive on advertising its tourism.
Jayesh Ranjan, (I.A.S) Managing Director, APTDC explains, "With our diverse landscapes, culture, cuisine, art, architecture and history, we have everything. Coming to Andhra Pradesh, will be like getting a wholesome experience of India." APTDC will be promoting cluster destinations like Hyderabad, Visakhapatnam, Rajahmundry, Tirupati and Puttaparthi according to Mr Ranjan.
"Under each spot, we’ve listed out all the places of interest for travelers. We’ve chalked out packages wherein a tourist can choose whatever he/she wants — forests, hills and mountains, beaches, forts and palaces, heritage monuments, temples, shopping, ecotourism, and more. The packages will be highly customized and flexible to suit the needs of the tourist," he says.
Mr Ranjan shares that there will be new tourism activities launched in areas that lack the quality to engage tourists for too long. "The Surya Lanka beach is around 300 kilometres from Hyderabad and is a breathtaking beach. But people can’t just spend time on the beach all day. So we’ll introduce more activities. Even at Nagarjuna Sargar we are introducing water sports," he says. In Hyderabad and other destinations, APTDC will tie up with private establishments to give tourists a wholesome experience. Pearl tours will be organized wherein travelers will be taken to the pearl shops, explained the history, and the process of making pearls.

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