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Thursday, June 5, 2008

Gen Next men sees more than just sex

It is commonly believed that sex is the root cause of male infidelity; that boys will be boys, and it’s all about the basic desire to satisfy the male libido. “Gone are the days when men desired another woman for satisfying their male libidos! Nowadays it has become more of a status issue, especially among male friends’ where one tends to flaunt that they are going around with more than one woman at one time,” says Yash Batra, married for 14 years.
Adman Prahlad Kakkar says, “Having another woman in life has become a trophy thing for men today. Some just dump their wives and look out for a new woman half their age because when a wife turns 50, she gets fat and no longer looks as beautiful. And those uncle types men, who have become industrialists and now hang out with cooler people are worried about taking their wife out. So, they end up picking a hot 23-year-old chick as arm candy to make their friends feel jealous. But they fail to realise that these ‘trophy girlfriends’ are just eyeing their bank balance.”
Ask film-maker Raj Kaushal, married to Mandira Bedi and he fully agrees, “Its all about choosing between ‘Who I am’, and ‘What I want’ attitude. Having a fling or a one night stand is different from having a full fledged affair. Eighty per cent of men talk more than they do, just to show how sexually competent they are, not only with their wives but another woman too. For them, it’s more about showing off among friends that ‘look I am so cool and yours is a boring life’ but they are just fooling themselves.”
Experts believe that more than physical attraction, it’s a desire to flaunt male prowess that makes men pick ‘trophy girlfriends’. Leading psychiatrist Dr. Sanjay Chugh states, “Maybe these men believe in the phrase 'the more the merrier' which is why the so called deprived ones’ feel jealous and inadequate and the protagonist is almost made to feel like the king!” Psychiatrist Dr. Samir Parikh elaborates, “If any section of men thinks that infidelity gives them a status in society, I believe that they don’t have substance in themselves and need to show multiple partners in life.”

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